The Evolution of a Platform
When we launched SmartU, our mission was simple but ambitious. We helped agri-input brands reach verified farmers through WhatsApp. In just a few years, we scaled to over 5.4 Cr farmers, executed numerous campaigns, and built powerful tools like Dealer Connect and D2F CRM. But along the way, something has changed. We realized that what we were building wasn’t just a campaign tool. It was becoming an intelligence platform for rural decision-making.
Why the Rebrand?
-
- SmartU was built for outreach.
- GramIQ is built for outcomes.
The name SmartU reflected a promise to help farmers and agribusinesses be smarter. But it didn’t fully capture the power of data, intelligence, and ROI-driven marketing that our clients are now using daily.
GramIQ combines two powerful ideas:
- Gram – for village, grassroots, real Bharat.
- IQ – for intelligence, targeting, automation, and insights.
Together, GramIQ = Grassroots Intelligence.
What are we building now?
GramIQ is no longer just about the WhatsApp broadcasting platform. We’re now evolving into a full-stack Agri-Marketing Intelligence Platform, with tools designed to solve the real pain points of rural marketing.
We’ve also added:
- Automated WhatsApp bots (multilingual, crop-aware)
- Dealer & Retailer engagement flows
- CRM integrations
- Enterprise dashboards with exportable reports.
What’s not changing?
- Your login, dashboard, and campaign structure.
- Your support contacts and customer success team.
- The quality and verification of our farmer database.
- The commitment to measurable marketing outcomes.
What does this mean for you?
Whether you’re a seed company planning your Kharif campaign, a tractor brand activating a dealer zone, or a BFSI firm targeting rural lending leads – GramIQ gives you more control, insight, and ROI visibility than ever before.
This rebrand isn’t just a new name. It’s a renewed commitment to making rural marketing smarter, measurable, and repeatable.
What can you expect next?
Over the next 30 days:
You’ll see SmartU rebranded to GramIQ across all platforms. Your WhatsApp bots, dashboards, and URLs will remain live. We’ll begin sharing new product updates and data intelligence tools built for your teams, and if you’re running a campaign, you’re already using GramIQ.
Let’s Talk:
We’d love to walk you through what’s new and how GramIQ can support your next season.
